APA (7th ed.) Citation

Mills, A. J., & John, J. (2023). Revisiting brand origin: Expanding the strategic portfolio of brand-level attributes. Journal of Strategic Marketing, 31(6), 1220. https://doi.org/10.1080/0965254X.2022.2075434

Chicago Style (17th ed.) Citation

Mills, Adam J., and Joby John. "Revisiting Brand Origin: Expanding the Strategic Portfolio of Brand-level Attributes." Journal of Strategic Marketing 31, no. 6 (2023): 1220. https://doi.org/10.1080/0965254X.2022.2075434.

MLA (9th ed.) Citation

Mills, Adam J., and Joby John. "Revisiting Brand Origin: Expanding the Strategic Portfolio of Brand-level Attributes." Journal of Strategic Marketing, vol. 31, no. 6, 2023, p. 1220, https://doi.org/10.1080/0965254X.2022.2075434.