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Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry.

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Title: Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry.
Authors: Cho, Sanghoon1 (AUTHOR) sanghoon.cho@grad.moore.sc.edu, Ferguson, Mark1 (AUTHOR) mark.ferguson@moore.sc.edu, Pekgün, Pelin1 (AUTHOR) pelin.pekgun@moore.sc.edu, Vakhutinsky, Andrew2 (AUTHOR) andrew.vakhutinsky@oracle.com
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2023, Vol. 25 Issue 4, p1245-1262. 18p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Manufacturing+%26+Service+Operations+Management+%28M%26SOM%29+%28INFORMS%29%22">Manufacturing & Service Operations Management (M&SOM) (INFORMS)</searchLink>. Jul/Aug2023, Vol. 25 Issue 4, p1245-1262. 18p.
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        Value: 10.1287/msom.2022.1094
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        Text: English
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              Text: Jul/Aug2023
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