Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry.
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| Title: | Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry. |
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| Authors: | Cho, Sanghoon1 (AUTHOR) sanghoon.cho@grad.moore.sc.edu, Ferguson, Mark1 (AUTHOR) mark.ferguson@moore.sc.edu, Pekgün, Pelin1 (AUTHOR) pelin.pekgun@moore.sc.edu, Vakhutinsky, Andrew2 (AUTHOR) andrew.vakhutinsky@oracle.com |
| Source: | Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2023, Vol. 25 Issue 4, p1245-1262. 18p. |
| Database: | Business Source Ultimate |
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