APA (7th ed.) Citation

Alexander, N., & Colgate, M. (2005). Customers' Responses to Retail Brand Extensions. Journal of Marketing Management, 21(3-4), 393. https://doi.org/10.1362/0267257053779145

Chicago Style (17th ed.) Citation

Alexander, Nicholas, and Mark Colgate. "Customers' Responses to Retail Brand Extensions." Journal of Marketing Management 21, no. 3-4 (2005): 393. https://doi.org/10.1362/0267257053779145.

MLA (9th ed.) Citation

Alexander, Nicholas, and Mark Colgate. "Customers' Responses to Retail Brand Extensions." Journal of Marketing Management, vol. 21, no. 3-4, 2005, p. 393, https://doi.org/10.1362/0267257053779145.