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Customers' Responses to Retail Brand Extensions.

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Bibliographic Details
Title: Customers' Responses to Retail Brand Extensions.
Authors: Alexander, Nicholas1,2 nsa@aber.ac.uk, Colgate, Mark3
Source: Journal of Marketing Management. Apr2005, Vol. 21 Issue 3-4, p393-419. 27p. 11 Charts.
Database: Business Source Ultimate
Description
ISSN:0267257X
DOI:10.1362/0267257053779145