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What Holds Attention? Linguistic Drivers of Engagement.

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Title: What Holds Attention? Linguistic Drivers of Engagement.
Authors: Berger, Jonah (AUTHOR) jberger@wharton.upenn.edu, Moe, Wendy W. (AUTHOR), Schweidel, David A. (AUTHOR)
Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p793-809. 17p. 3 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: What Holds Attention? Linguistic Drivers of Engagement.
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  Data: <searchLink fieldCode="AR" term="%22Berger%2C+Jonah%22">Berger, Jonah</searchLink> (AUTHOR)<i> jberger@wharton.upenn.edu</i><br /><searchLink fieldCode="AR" term="%22Moe%2C+Wendy+W%2E%22">Moe, Wendy W.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Schweidel%2C+David+A%2E%22">Schweidel, David A.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2023, Vol. 87 Issue 5, p793-809. 17p. 3 Charts, 1 Graph.
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        Value: 10.1177/00222429231152880
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        Text: English
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      – TitleFull: What Holds Attention? Linguistic Drivers of Engagement.
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              Text: Sep2023
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              Y: 2023
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