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NIL, Stakeholders, and Image Transfer: An Empirical Study of Mid-Major Student-Athletes.

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Bibliographic Details
Title: NIL, Stakeholders, and Image Transfer: An Empirical Study of Mid-Major Student-Athletes.
Authors: O'Reilly, Norm1, Burton, Rick2, Blake, Connor1, Erick, Thomas1
Source: Journal of Marketing Development & Competitiveness. 2023, Vol. 17 Issue 1, p95-110. 16p.
Database: Business Source Ultimate
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        Value: 10.33423/jmdc.v17i1.6028
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 95
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              Text: 2023
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