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25 YEARS OF BOTTOM OF THE PYRAMID RESEARCH: A BIBLIOMETRIC STUDY.

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Title: 25 YEARS OF BOTTOM OF THE PYRAMID RESEARCH: A BIBLIOMETRIC STUDY.
Alternate Title: 25 ANOS DE PESQUISA NA BASE DA PIRÂMIDE: UM ESTUDO BIBLIOMÉTRICO.
Authors: da Costa Nogami, Vitor Koki1 vitor.nogami@uem.br, Filardi, Fernando2 fernando.filardi@professores.ibmec.edu.br, Augusto Fonseca, Eduardo2 edufonseca@gmail.com, Andreoni Barboza, Renata2 renata.barboza@professores.ibmec.edu.br
Source: REMark: Revista Brasileira de Marketing. abr-jun2023, Vol. 22 Issue 2, p783-834. 52p.
Database: Business Source Ultimate
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        Value: 10.5585/remark.v22i2.22100
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      – Code: eng
        Text: English
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      – TitleFull: 25 YEARS OF BOTTOM OF THE PYRAMID RESEARCH: A BIBLIOMETRIC STUDY.
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              Text: abr-jun2023
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              Y: 2023
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              Value: 22
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