View in EDS HTML Full Text PDF Full Text

What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign.

Saved in:
Bibliographic Details
Title: What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign.
Authors: Silva, Mirela1 (AUTHOR), Giovanini, Luiz2 (AUTHOR), Fernandes, Juliana3 (AUTHOR), Oliveira, Daniela1 (AUTHOR), Silva, Catia S.1 (AUTHOR)
Source: Journal of Interactive Advertising. 2023, Vol. 23 Issue 3, p221-240. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:15252019
DOI:10.1080/15252019.2023.2173991