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The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.

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Title: The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.
Authors: Firdausi, Asri Sekar Mawar1 asrisekarmf@upnyk.ac.id, Dharmmesta, Basu S.2
Source: Gadjah Mada International Journal of Business. Sep-Dec2023, Vol. 25 Issue 3, p327-354. 28p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.22146/gamaijb.69863
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 327
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      – TitleFull: The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.
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              Text: Sep-Dec2023
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              Y: 2023
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