The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.

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Bibliographic Details
Title:	The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.
Authors:	Firdausi, Asri Sekar Mawar¹ asrisekarmf@upnyk.ac.id, Dharmmesta, Basu S.²
Source:	Gadjah Mada International Journal of Business. Sep-Dec2023, Vol. 25 Issue 3, p327-354. 28p.
Database:	Business Source Ultimate

Description
ISSN:	14111128
DOI:	10.22146/gamaijb.69863