APA (7th ed.) Citation

Lu, S., Dinner, I., & Grewal, R. (2023). The Ripple Effect of Firm-Generated Content on New Movie Releases. Journal of Marketing Research (JMR), 60(5), 908. https://doi.org/10.1177/00222437221143066

Chicago Style (17th ed.) Citation

Lu, Shijie, Isaac Dinner, and Rajdeep Grewal. "The Ripple Effect of Firm-Generated Content on New Movie Releases." Journal of Marketing Research (JMR) 60, no. 5 (2023): 908. https://doi.org/10.1177/00222437221143066.

MLA (9th ed.) Citation

Lu, Shijie, et al. "The Ripple Effect of Firm-Generated Content on New Movie Releases." Journal of Marketing Research (JMR), vol. 60, no. 5, 2023, p. 908, https://doi.org/10.1177/00222437221143066.