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The Ripple Effect of Firm-Generated Content on New Movie Releases.

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Bibliographic Details
Title: The Ripple Effect of Firm-Generated Content on New Movie Releases.
Authors: Lu, Shijie (AUTHOR), Dinner, Isaac (AUTHOR), Grewal, Rajdeep (AUTHOR) slyu@nd.edu
Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p908-931. 24p. 1 Diagram, 10 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221143066