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The Ripple Effect of Firm-Generated Content on New Movie Releases.

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Title: The Ripple Effect of Firm-Generated Content on New Movie Releases.
Authors: Lu, Shijie (AUTHOR), Dinner, Isaac (AUTHOR), Grewal, Rajdeep (AUTHOR) slyu@nd.edu
Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p908-931. 24p. 1 Diagram, 10 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: The Ripple Effect of Firm-Generated Content on New Movie Releases.
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  Data: <searchLink fieldCode="AR" term="%22Lu%2C+Shijie%22">Lu, Shijie</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dinner%2C+Isaac%22">Dinner, Isaac</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Grewal%2C+Rajdeep%22">Grewal, Rajdeep</searchLink> (AUTHOR)<i> slyu@nd.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Oct2023, Vol. 60 Issue 5, p908-931. 24p. 1 Diagram, 10 Charts, 1 Graph.
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        Value: 10.1177/00222437221143066
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 908
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      – TitleFull: The Ripple Effect of Firm-Generated Content on New Movie Releases.
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            NameFull: Lu, Shijie
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            NameFull: Dinner, Isaac
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            NameFull: Grewal, Rajdeep
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            – D: 01
              M: 10
              Text: Oct2023
              Type: published
              Y: 2023
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              Value: 60
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