The Ripple Effect of Firm-Generated Content on New Movie Releases.
Saved in:
| Title: | The Ripple Effect of Firm-Generated Content on New Movie Releases. |
|---|---|
| Authors: | Lu, Shijie (AUTHOR), Dinner, Isaac (AUTHOR), Grewal, Rajdeep (AUTHOR) slyu@nd.edu |
| Source: | Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p908-931. 24p. 1 Diagram, 10 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
