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A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

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Title: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.
Authors: Peng, Chenming (AUTHOR), Bijmolt, Tammo H.A. (AUTHOR) pengchenming@uibe.edu.cn, Völckner, Franziska (AUTHOR), Zhao, Hong (AUTHOR)
Source: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p906-927. 22p.
Database: Business Source Ultimate
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  Data: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.
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  Data: <searchLink fieldCode="AR" term="%22Peng%2C+Chenming%22">Peng, Chenming</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bijmolt%2C+Tammo+H%2EA%2E%22">Bijmolt, Tammo H.A.</searchLink> (AUTHOR)<i> pengchenming@uibe.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Völckner%2C+Franziska%22">Völckner, Franziska</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhao%2C+Hong%22">Zhao, Hong</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2023, Vol. 87 Issue 6, p906-927. 22p.
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      – Type: doi
        Value: 10.1177/00222429231164654
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 906
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      – TitleFull: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.
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            NameFull: Peng, Chenming
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            NameFull: Bijmolt, Tammo H.A.
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            NameFull: Völckner, Franziska
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            NameFull: Zhao, Hong
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            – D: 01
              M: 11
              Text: Nov2023
              Type: published
              Y: 2023
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              Value: 87
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              Value: 6
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            – TitleFull: Journal of Marketing
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