APA (7th ed.) Citation

Swaminathan, V., Lamberton, C., Sridhar, S., & Marinova, D. (2023). Paradigms for Progress: An Anomaly-First Framework for Paradigm Development. Journal of Marketing, 87(6), 816. https://doi.org/10.1177/00222429231201959

Chicago Style (17th ed.) Citation

Swaminathan, Vanitha, Cait Lamberton, Shrihari Sridhar, and Detelina Marinova. "Paradigms for Progress: An Anomaly-First Framework for Paradigm Development." Journal of Marketing 87, no. 6 (2023): 816. https://doi.org/10.1177/00222429231201959.

MLA (9th ed.) Citation

Swaminathan, Vanitha, et al. "Paradigms for Progress: An Anomaly-First Framework for Paradigm Development." Journal of Marketing, vol. 87, no. 6, 2023, p. 816, https://doi.org/10.1177/00222429231201959.