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Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.

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Title: Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.
Authors: Swaminathan, Vanitha1 (AUTHOR) vanitha@katz.pitt.edu, Lamberton, Cait2 (AUTHOR) catlam@wharton.upenn.edu, Sridhar, Shrihari3 (AUTHOR) ssridhar@mays.tamu.edu, Marinova, Detelina4 (AUTHOR) marinovad@missouri.edu
Source: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p816-825. 10p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2023, Vol. 87 Issue 6, p816-825. 10p.
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        Value: 10.1177/00222429231201959
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        Text: English
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      – TitleFull: Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.
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              Text: Nov2023
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              Y: 2023
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