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Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.

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Bibliographic Details
Title: Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.
Authors: Swaminathan, Vanitha1 (AUTHOR) vanitha@katz.pitt.edu, Lamberton, Cait2 (AUTHOR) catlam@wharton.upenn.edu, Sridhar, Shrihari3 (AUTHOR) ssridhar@mays.tamu.edu, Marinova, Detelina4 (AUTHOR) marinovad@missouri.edu
Source: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p816-825. 10p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429231201959