Paradigms for Progress: An Anomaly-First Framework for Paradigm Development.
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| Title: | Paradigms for Progress: An Anomaly-First Framework for Paradigm Development. |
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| Authors: | Swaminathan, Vanitha1 (AUTHOR) vanitha@katz.pitt.edu, Lamberton, Cait2 (AUTHOR) catlam@wharton.upenn.edu, Sridhar, Shrihari3 (AUTHOR) ssridhar@mays.tamu.edu, Marinova, Detelina4 (AUTHOR) marinovad@missouri.edu |
| Source: | Journal of Marketing. Nov2023, Vol. 87 Issue 6, p816-825. 10p. |
| Database: | Business Source Ultimate |
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