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Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria.

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Title: Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria.
Authors: Oteh, Ogbonnaya Ukeh1 (AUTHOR), Osabohien, Romanus2 (AUTHOR) romik247@gmail.com, Mbanasor, Jude A3 (AUTHOR), Agwu, Nnanna Mba3 (AUTHOR), Oloveze, Ambrose Ogbonna1 (AUTHOR), Hefferon, Kathleen4 (AUTHOR)
Source: Journal of Macromarketing. Dec2023, Vol. 43 Issue 4, p494-506. 13p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 173412915
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Dec2023, Vol. 43 Issue 4, p494-506. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=173412915
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/02761467231187307
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 494
    Titles:
      – TitleFull: Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria.
        Type: main
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            NameFull: Oteh, Ogbonnaya Ukeh
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            NameFull: Osabohien, Romanus
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            NameFull: Mbanasor, Jude A
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            NameFull: Agwu, Nnanna Mba
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            NameFull: Oloveze, Ambrose Ogbonna
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            NameFull: Hefferon, Kathleen
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          Dates:
            – D: 01
              M: 12
              Text: Dec2023
              Type: published
              Y: 2023
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              Value: 02761467
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              Value: 43
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              Value: 4
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            – TitleFull: Journal of Macromarketing
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