MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO.
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| Title: | MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO. |
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| Alternate Title: | COMPENSANDO O TEMPO PERDIDO: ANÁLISE DA INTENÇÃO DE COMPRAR POR VINGANÇA NO CENÁRIO PÓS-PANDEMIA. |
| Authors: | de Oliveira Campos, Patrícia1 patriciacamposufpe@gmail.com, Lira do Nascimento, Ana Clara2 ana.clnascimento@outlook.com, Nunes de Santana, Poliana2 pndesantana@gmail.com, Freitas da Costa, Marconi3 marconi.fcosta@ufpe.br |
| Source: | REMark: Revista Brasileira de Marketing. Jul-Sep2023, Vol. 22 Issue 3, p876-943. 67p. |
| Database: | Business Source Ultimate |
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