View in EDS PDF Full Text

COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.

Saved in:
Bibliographic Details
Title: COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.
Alternate Title: STRATEGIC COMMUNICATION AND SOCIAL MARKETING. THE CASE OF ALVANE ARTESANOS®: A COLOMBIAN ARTISAN BRAND IN ALLIANCE WITH ETHNIC COMMUNITIES.
COMUNICAÇÃO ESTRATÉGICA E MARKETING SOCIAL. O CASO DE ALVANE ARTESANOS®: UMA MARCA DE ARTESANATO COLOMBIANO EM ALIANÇA COM COMUNIDADES ÉTNICAS.
Authors: Álvarez Vanegas, Adriana1 Contactoadrianaalvarezpjc@gmail.com
Source: Revista FACE. 2023, Vol. 23 Issue 2, p171-178. 8p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 173641606
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: STRATEGIC COMMUNICATION AND SOCIAL MARKETING. THE CASE OF ALVANE ARTESANOS®: A COLOMBIAN ARTISAN BRAND IN ALLIANCE WITH ETHNIC COMMUNITIES.<br />COMUNICAÇÃO ESTRATÉGICA E MARKETING SOCIAL. O CASO DE ALVANE ARTESANOS®: UMA MARCA DE ARTESANATO COLOMBIANO EM ALIANÇA COM COMUNIDADES ÉTNICAS.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Álvarez+Vanegas%2C+Adriana%22">Álvarez Vanegas, Adriana</searchLink><relatesTo>1</relatesTo><i> Contactoadrianaalvarezpjc@gmail.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Revista+FACE%22">Revista FACE</searchLink>. 2023, Vol. 23 Issue 2, p171-178. 8p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=173641606
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.24054/face.v23i2.2471
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 8
        StartPage: 171
    Titles:
      – TitleFull: COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Álvarez Vanegas, Adriana
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: 2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 17949920
          Numbering:
            – Type: volume
              Value: 23
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Revista FACE
              Type: main
ResultId 1