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Analysing Green Self-efficacy and Green Altruism of Millennials Customers Toward Green Purchases Through the lens of the Theory of Planned Behaviour.

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Bibliographic Details
Title: Analysing Green Self-efficacy and Green Altruism of Millennials Customers Toward Green Purchases Through the lens of the Theory of Planned Behaviour.
Authors: Tiwari, Pankaj1 (AUTHOR) researchpankajtiwari@gmail.com
Source: Public Organization Review. Dec2023, Vol. 23 Issue 4, p1545-1561. 17p.
Database: Business Source Ultimate
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