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CONTESTING MARKETING MYOPIA: MARKETING ADVISORY BOARD AS A CATALYST FOR CHANGE IN THE MARKETING PROGRAM.

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Title: CONTESTING MARKETING MYOPIA: MARKETING ADVISORY BOARD AS A CATALYST FOR CHANGE IN THE MARKETING PROGRAM.
Authors: Wiese, Michael1 mwiese@pointloma.edu, Kalberg, Christina1, Mcllwaine, Jamie Hess1
Source: Marketing Management Association Annual Conference Proceedings. Spring2023, p106-108. 3p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Management+Association+Annual+Conference+Proceedings%22">Marketing Management Association Annual Conference Proceedings</searchLink>. Spring2023, p106-108. 3p.
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        Text: English
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        StartPage: 106
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      – TitleFull: CONTESTING MARKETING MYOPIA: MARKETING ADVISORY BOARD AS A CATALYST FOR CHANGE IN THE MARKETING PROGRAM.
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              Text: Spring2023
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