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The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.

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Title: The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
Authors: Dikareva-Brugman, Anastasia (AUTHOR) a.dikareva@uva.nl, Guyt, Jonne Y. (AUTHOR), Konuș, Umut (AUTHOR)
Source: Journal of Interactive Marketing. Feb2024, Vol. 59 Issue 1, p19-41. 23p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 174631444
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
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  Data: <searchLink fieldCode="AR" term="%22Dikareva-Brugman%2C+Anastasia%22">Dikareva-Brugman, Anastasia</searchLink> (AUTHOR)<i> a.dikareva@uva.nl</i><br /><searchLink fieldCode="AR" term="%22Guyt%2C+Jonne+Y%2E%22">Guyt, Jonne Y.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Konuș%2C+Umut%22">Konuș, Umut</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2024, Vol. 59 Issue 1, p19-41. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=174631444
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/10949968231173885
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 19
    Titles:
      – TitleFull: The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
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            NameFull: Dikareva-Brugman, Anastasia
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            NameFull: Guyt, Jonne Y.
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            NameFull: Konuș, Umut
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            – D: 01
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              Text: Feb2024
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              Y: 2024
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              Value: 59
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