APA (7th ed.) Citation

Costello, J. P., Garvey, A. M., Germann, F., & Wilkie, J. E. (2024). The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity. Journal of Marketing Research (JMR), 61(1), 110. https://doi.org/10.1177/00222437231167832

Chicago Style (17th ed.) Citation

Costello, John P., Aaron M. Garvey, Frank Germann, and James E.B Wilkie. "The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity." Journal of Marketing Research (JMR) 61, no. 1 (2024): 110. https://doi.org/10.1177/00222437231167832.

MLA (9th ed.) Citation

Costello, John P., et al. "The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity." Journal of Marketing Research (JMR), vol. 61, no. 1, 2024, p. 110, https://doi.org/10.1177/00222437231167832.