The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity.
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| Title: | The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity. |
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| Authors: | Costello, John P. (AUTHOR), Garvey, Aaron M. (AUTHOR), Germann, Frank (AUTHOR) jcostel4@nd.edu, Wilkie, James E.B. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p110-127. 18p. |
| Database: | Business Source Ultimate |
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