APA (7th ed.) Citation

Ramsey, J. R., Lorenz, M. P., Roy, D., & Monteiro, P. (2024). Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development. Journal of Global Marketing, 37(1), 62. https://doi.org/10.1080/08911762.2023.2261101

Chicago Style (17th ed.) Citation

Ramsey, Jase R., Melanie P. Lorenz, Douglas Roy, and Plinio Monteiro. "Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development." Journal of Global Marketing 37, no. 1 (2024): 62. https://doi.org/10.1080/08911762.2023.2261101.

MLA (9th ed.) Citation

Ramsey, Jase R., et al. "Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development." Journal of Global Marketing, vol. 37, no. 1, 2024, p. 62, https://doi.org/10.1080/08911762.2023.2261101.