Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development.
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| Title: | Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development. |
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| Authors: | Ramsey, Jase R.1 (AUTHOR) jramsey@fgcu.edu, Lorenz, Melanie P.2 (AUTHOR), Roy, Douglas3 (AUTHOR), Monteiro, Plinio4 (AUTHOR) |
| Source: | Journal of Global Marketing. 2024, Vol. 37 Issue 1, p62-77. 16p. |
| Database: | Business Source Ultimate |
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| ISSN: | 08911762 |
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| DOI: | 10.1080/08911762.2023.2261101 |
