View in EDS HTML Full Text PDF Full Text

Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development.

Saved in:
Bibliographic Details
Title: Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development.
Authors: Ramsey, Jase R.1 (AUTHOR) jramsey@fgcu.edu, Lorenz, Melanie P.2 (AUTHOR), Roy, Douglas3 (AUTHOR), Monteiro, Plinio4 (AUTHOR)
Source: Journal of Global Marketing. 2024, Vol. 37 Issue 1, p62-77. 16p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 174973348
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ramsey%2C+Jase+R%2E%22">Ramsey, Jase R.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> jramsey@fgcu.edu</i><br /><searchLink fieldCode="AR" term="%22Lorenz%2C+Melanie+P%2E%22">Lorenz, Melanie P.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Roy%2C+Douglas%22">Roy, Douglas</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Monteiro%2C+Plinio%22">Monteiro, Plinio</searchLink><relatesTo>4</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Global+Marketing%22">Journal of Global Marketing</searchLink>. 2024, Vol. 37 Issue 1, p62-77. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=174973348
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/08911762.2023.2261101
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 62
    Titles:
      – TitleFull: Toward an Attitude-Based Path to Co-creation: Exploring Customer Engagement in New Product Development.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ramsey, Jase R.
      – PersonEntity:
          Name:
            NameFull: Lorenz, Melanie P.
      – PersonEntity:
          Name:
            NameFull: Roy, Douglas
      – PersonEntity:
          Name:
            NameFull: Monteiro, Plinio
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 08911762
          Numbering:
            – Type: volume
              Value: 37
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Global Marketing
              Type: main
ResultId 1