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Private Benjamins: The most powerful retail loyalty tool in your arsenal may be right under your nose.

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Title: Private Benjamins: The most powerful retail loyalty tool in your arsenal may be right under your nose.
Authors: Ferguson, Rick1, Fitzgerald, Kate
Source: European Retail Digest. Spring2005, Issue 45, p21-26. 6p.
Database: Business Source Ultimate
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              Text: Spring2005
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