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Strategic Brand Storytelling.

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Bibliographic Details
Title: Strategic Brand Storytelling.
Authors: Mills, Adam J.1 (AUTHOR) ajmills@loyno.edu
Source: Journal of Strategic Marketing. Oct2023, Vol. 31 Issue 7, p1239-1242. 4p.
Database: Business Source Ultimate
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ISSN:0965254X
DOI:10.1080/0965254X.2023.2268619