APA (7th ed.) Citation

Dong, B., Zhuang, M., Fang, E., & Huang, M. (2024). Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels. Journal of Marketing, 88(2), 141. https://doi.org/10.1177/00222429231190021

Chicago Style (17th ed.) Citation

Dong, Beibei, Mengzhou Zhuang, Eric Fang, and Minxue Huang. "Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels." Journal of Marketing 88, no. 2 (2024): 141. https://doi.org/10.1177/00222429231190021.

MLA (9th ed.) Citation

Dong, Beibei, et al. "Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels." Journal of Marketing, vol. 88, no. 2, 2024, p. 141, https://doi.org/10.1177/00222429231190021.