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Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.

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Title: Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
Authors: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.
Database: Business Source Ultimate
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An: 175307138
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PubType: Academic Journal
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  Data: Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
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  Data: <searchLink fieldCode="AR" term="%22Dong%2C+Beibei%22">Dong, Beibei</searchLink> (AUTHOR)<i> bdong@lehigh.edu</i><br /><searchLink fieldCode="AR" term="%22Zhuang%2C+Mengzhou%22">Zhuang, Mengzhou</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Fang%2C+Eric%22">Fang, Eric</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Huang%2C+Minxue%22">Huang, Minxue</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2024, Vol. 88 Issue 2, p141-162. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=175307138
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      – Type: doi
        Value: 10.1177/00222429231190021
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 141
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      – TitleFull: Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
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            NameFull: Dong, Beibei
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            NameFull: Zhuang, Mengzhou
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            NameFull: Fang, Eric
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            NameFull: Huang, Minxue
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              Text: Mar2024
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              Y: 2024
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              Value: 88
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            – TitleFull: Journal of Marketing
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