Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
Saved in:
| Title: | Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels. |
|---|---|
| Authors: | Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR) |
| Source: | Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
