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The Competitive Effects of Online Reviews on Hotel Demand.

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Title: The Competitive Effects of Online Reviews on Hotel Demand.
Authors: Cho, Sanghoon (AUTHOR), Pekgün, Pelin (AUTHOR), Janakiraman, Ramkumar (AUTHOR), Wang, Jian (AUTHOR)
Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 175307140
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: The Competitive Effects of Online Reviews on Hotel Demand.
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  Data: <searchLink fieldCode="AR" term="%22Cho%2C+Sanghoon%22">Cho, Sanghoon</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pekgün%2C+Pelin%22">Pekgün, Pelin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Janakiraman%2C+Ramkumar%22">Janakiraman, Ramkumar</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wang%2C+Jian%22">Wang, Jian</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2024, Vol. 88 Issue 2, p40-60. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=175307140
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429231191449
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 40
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      – TitleFull: The Competitive Effects of Online Reviews on Hotel Demand.
        Type: main
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            NameFull: Cho, Sanghoon
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            NameFull: Pekgün, Pelin
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            NameFull: Janakiraman, Ramkumar
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            NameFull: Wang, Jian
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            – D: 01
              M: 03
              Text: Mar2024
              Type: published
              Y: 2024
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              Value: 88
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              Value: 2
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            – TitleFull: Journal of Marketing
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