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Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities.

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Title: Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities.
Authors: Padela, Shoaib M. Farooq1 (AUTHOR) shoaib.shoaib@aut.ac.nz, Wooliscroft, Ben1 (AUTHOR), Ganglmair-Wooliscroft, Alexandra2 (AUTHOR)
Source: Journal of Macromarketing. Mar2024, Vol. 44 Issue 1, p81-115. 35p.
Database: Business Source Ultimate
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An: 175326513
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Mar2024, Vol. 44 Issue 1, p81-115. 35p.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/02761467231157616
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 35
        StartPage: 81
    Titles:
      – TitleFull: Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities.
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            NameFull: Padela, Shoaib M. Farooq
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            NameFull: Wooliscroft, Ben
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            NameFull: Ganglmair-Wooliscroft, Alexandra
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            – D: 01
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              Text: Mar2024
              Type: published
              Y: 2024
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              Value: 44
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              Value: 1
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            – TitleFull: Journal of Macromarketing
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