APA (7th ed.) Citation

Jones, N., Kidwell, B., & Hamby, A. (2024). Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands. Journal of Marketing Research (JMR), 61(2), 330. https://doi.org/10.1177/00222437231181078

Chicago Style (17th ed.) Citation

Jones, Niusha, Blair Kidwell, and Anne Hamby. "Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands." Journal of Marketing Research (JMR) 61, no. 2 (2024): 330. https://doi.org/10.1177/00222437231181078.

MLA (9th ed.) Citation

Jones, Niusha, et al. "Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands." Journal of Marketing Research (JMR), vol. 61, no. 2, 2024, p. 330, https://doi.org/10.1177/00222437231181078.