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Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.

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Bibliographic Details
Title: Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.
Authors: Lee, Hyejin (AUTHOR) hyejinlee@skku.edu, Lalwani, Ashok K. (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437231182600