Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.
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| Title: | Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics. |
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| Authors: | Lee, Hyejin (AUTHOR) hyejinlee@skku.edu, Lalwani, Ashok K. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p. |
| Database: | Business Source Ultimate |
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