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The power of words: driving online consumer engagement in Fintech.

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Title: The power of words: driving online consumer engagement in Fintech.
Authors: ShabbirHusain, R.V.1 (AUTHOR) shabbir.husain@spjimr.org, Pathak, Atul Arun2 (AUTHOR) atulpathak@iimnagpur.ac.in, Chandrasekaran, Shabana3 (AUTHOR) shabana@xim.edu.in, Annamalai, Balamurugan4 (AUTHOR) bala@astra.xlri.ac.in
Source: International Journal of Bank Marketing. 2024, Vol. 42 Issue 2, p331-355. 25p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 176129512
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Bank+Marketing%22">International Journal of Bank Marketing</searchLink>. 2024, Vol. 42 Issue 2, p331-355. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=176129512
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      – Type: doi
        Value: 10.1108/IJBM-11-2022-0519
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 331
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            NameFull: Chandrasekaran, Shabana
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              Text: 2024
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              Y: 2024
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              Value: 42
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