The power of words: driving online consumer engagement in Fintech.
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| Title: | The power of words: driving online consumer engagement in Fintech. |
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| Authors: | ShabbirHusain, R.V.1 (AUTHOR) shabbir.husain@spjimr.org, Pathak, Atul Arun2 (AUTHOR) atulpathak@iimnagpur.ac.in, Chandrasekaran, Shabana3 (AUTHOR) shabana@xim.edu.in, Annamalai, Balamurugan4 (AUTHOR) bala@astra.xlri.ac.in |
| Source: | International Journal of Bank Marketing. 2024, Vol. 42 Issue 2, p331-355. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 02652323 |
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| DOI: | 10.1108/IJBM-11-2022-0519 |
