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Measuring Willingness to Pay: A Comparative Method of Valuation.

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Title: Measuring Willingness to Pay: A Comparative Method of Valuation.
Authors: He, Sharlene (AUTHOR) sharlene.he@concordia.ca, Anderson, Eric T. (AUTHOR), Rucker, Derek D. (AUTHOR)
Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p50-68. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Measuring Willingness to Pay: A Comparative Method of Valuation.
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  Data: <searchLink fieldCode="AR" term="%22He%2C+Sharlene%22">He, Sharlene</searchLink> (AUTHOR)<i> sharlene.he@concordia.ca</i><br /><searchLink fieldCode="AR" term="%22Anderson%2C+Eric+T%2E%22">Anderson, Eric T.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rucker%2C+Derek+D%2E%22">Rucker, Derek D.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2024, Vol. 88 Issue 3, p50-68. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=176359750
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        Value: 10.1177/00222429231195564
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 50
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      – TitleFull: Measuring Willingness to Pay: A Comparative Method of Valuation.
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            NameFull: He, Sharlene
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            NameFull: Anderson, Eric T.
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              Text: May2024
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              Y: 2024
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