APA (7th ed.) Citation

Yan, S., Lee, J., & Josephson, B. W. (2024). The effect of customer asset strategies on acquisition performance in business-to-government markets. Journal of the Academy of Marketing Science, 52(3), 789. https://doi.org/10.1007/s11747-023-00955-1

Chicago Style (17th ed.) Citation

Yan, Shuai, Ju-Yeon Lee, and Brett W. Josephson. "The Effect of Customer Asset Strategies on Acquisition Performance in Business-to-government Markets." Journal of the Academy of Marketing Science 52, no. 3 (2024): 789. https://doi.org/10.1007/s11747-023-00955-1.

MLA (9th ed.) Citation

Yan, Shuai, et al. "The Effect of Customer Asset Strategies on Acquisition Performance in Business-to-government Markets." Journal of the Academy of Marketing Science, vol. 52, no. 3, 2024, p. 789, https://doi.org/10.1007/s11747-023-00955-1.