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The effect of customer asset strategies on acquisition performance in business-to-government markets.

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Title: The effect of customer asset strategies on acquisition performance in business-to-government markets.
Authors: Yan, Shuai1 (AUTHOR), Lee, Ju-Yeon2 (AUTHOR) leejy@iastate.edu, Josephson, Brett W.3 (AUTHOR)
Source: Journal of the Academy of Marketing Science. May2024, Vol. 52 Issue 3, p789-814. 26p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The effect of customer asset strategies on acquisition performance in business-to-government markets.
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      – Type: doi
        Value: 10.1007/s11747-023-00955-1
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 789
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      – TitleFull: The effect of customer asset strategies on acquisition performance in business-to-government markets.
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            NameFull: Yan, Shuai
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            NameFull: Lee, Ju-Yeon
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              Text: May2024
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              Value: 52
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