The effect of customer asset strategies on acquisition performance in business-to-government markets.
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| Title: | The effect of customer asset strategies on acquisition performance in business-to-government markets. |
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| Authors: | Yan, Shuai1 (AUTHOR), Lee, Ju-Yeon2 (AUTHOR) leejy@iastate.edu, Josephson, Brett W.3 (AUTHOR) |
| Source: | Journal of the Academy of Marketing Science. May2024, Vol. 52 Issue 3, p789-814. 26p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-023-00955-1 |
