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Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions.

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Bibliographic Details
Title: Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions.
Authors: Khizar, Hafiz Muhammad Usman1 (AUTHOR) usman.khizar@iub.edu.pk, Iqbal, Muhammad Jawad2 (AUTHOR), Murshed, Feisal3 (AUTHOR), Ahsan, Mujtaba4 (AUTHOR)
Source: Journal of Macromarketing. Jun2024, Vol. 44 Issue 2, p534-552. 19p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467231203311