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Country branding research: a decade's systematic review.

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Bibliographic Details
Title: Country branding research: a decade's systematic review.
Authors: Tijani, Ahmed1, Majeed, Mohammed2, Ofori, Kwame Simpe3 kwamesimpe@gmail.com, Abubakari, Aidatu4
Source: Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-24. 24p.
Database: Business Source Ultimate
Description
ISSN:23311975
DOI:10.1080/23311975.2024.2307640