View in EDS PDF Full Text

Consumers' Perceptions of Green Advertising by Consumer Goods Companies.

Saved in:
Bibliographic Details
Title: Consumers' Perceptions of Green Advertising by Consumer Goods Companies.
Alternate Title: Percepción de los Consumidores Sobre la Publicidad Ecológica de las Empresas de bienes De Consumo.
A Percepção dos Consumidores Quanto à Propaganda Ecológica de Empresas de Bens de Consumo.
Authors: Nogueira Rauber, Gabriela1 gabrielarauber05@gmail.com, Freitas, Vérica2 verica@ufu.br, Freitas de Paula, Verônica Angélica3 veronica@ufu.br
Source: REUNIR: Revista de Administração, Contabilidade e Sustentabilidade. 2023, Vol. 13 Issue 4, p18-34. 17p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 177402753
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Consumers' Perceptions of Green Advertising by Consumer Goods Companies.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Percepción de los Consumidores Sobre la Publicidad Ecológica de las Empresas de bienes De Consumo.<br />A Percepção dos Consumidores Quanto à Propaganda Ecológica de Empresas de Bens de Consumo.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Nogueira+Rauber%2C+Gabriela%22">Nogueira Rauber, Gabriela</searchLink><relatesTo>1</relatesTo><i> gabrielarauber05@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Freitas%2C+Vérica%22">Freitas, Vérica</searchLink><relatesTo>2</relatesTo><i> verica@ufu.br</i><br /><searchLink fieldCode="AR" term="%22Freitas+de+Paula%2C+Verônica+Angélica%22">Freitas de Paula, Verônica Angélica</searchLink><relatesTo>3</relatesTo><i> veronica@ufu.br</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22REUNIR%3A+Revista+de+Administração%2C+Contabilidade+e+Sustentabilidade%22">REUNIR: Revista de Administração, Contabilidade e Sustentabilidade</searchLink>. 2023, Vol. 13 Issue 4, p18-34. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=177402753
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 18
    Titles:
      – TitleFull: Consumers' Perceptions of Green Advertising by Consumer Goods Companies.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Nogueira Rauber, Gabriela
      – PersonEntity:
          Name:
            NameFull: Freitas, Vérica
      – PersonEntity:
          Name:
            NameFull: Freitas de Paula, Verônica Angélica
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: 2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 22373667
          Numbering:
            – Type: volume
              Value: 13
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: REUNIR: Revista de Administração, Contabilidade e Sustentabilidade
              Type: main
ResultId 1